A Marketing Strategy

Luke 10.1-9

Acts 3.1-10

Not so long ago Black & Decker were preparing for a large promotional campaign. And to get the angle just right for their advertising, they sent out market researchers to find what ‘Joe Soap’ actually wanted. They returned with the discouraging news that people didn’t want drills they wanted holes. In other words, they weren’t interested in power tools only what they can do for them.

Now that was not a surprising discovery really. Few of us get on a bus to have a ride in a Van Hool special – we get on to go somewhere. And here is an important point for the church. Because it is often said that those in church don’t want to evangelise others they just what full and vibrant services. On the other hand, those outside Christianity don’t want uninvited missionaries selling them religion on their door-steps. Where then is the answer?….

To read the full sermon, please click here.

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