Luke 10.1-9 Acts 3.1-10 Not so long ago Black & Decker were preparing for a large promotional campaign. And to get the angle just right for their advertising, they sent out market researchers to find what ‘Joe Soap’ actually wanted. They returned with the discouraging news that people didn’t want drills they wanted holes. In other words, they weren’t interested in power tools only what … Continue reading A Marketing Strategy
Yesterday an email flitted across my screen from ‘Tools for the Mind’. Now this is not a bargain outlet for brain-surgeons’ instruments, rather it is an emporium of management ideas. And one they were championing was the ‘blue ocean strategy’. Far from being some policy from the Cold War, this is a methodology to grow your business. In essence, most organisations live in a crowded … Continue reading Life in the Blue Ocean
Over the next few weeks, new MP after callow MP will make their maiden speeches in the Commons. Yet how much will the world be changed? Precious little I’ll be bound! But it was not always so . For my continuing reading of Juliet Nicolson’s history of 1911, ‘The Perfect Summer’, has brought me to that infamous dandy, brilliant barrister and MP, FE Smith. Now … Continue reading Tweets of Wisdom
“Assistant to electricals – customer waiting!” – the supermarket loudspeaker blares out and that half amuses and half annoys. For the suggestion is that if some unfortunate doesn’t get themselves amongst the kettles ‘tout suite’ then something unspeakable, possibly lingering, will happen to them. It’s all nonsense, of course. They’ll finish their cuppa and amble along in due course. Yet the illusion has been maintained … Continue reading Customer Waiting?