Christmas Nights

As a child the most magical of times were the nights before Christmas. The Christmas tree with its multicoloured lights, I imagined had a thousand places within its boughs where tiny arboreal people lived, the wall decorations cast sparkling reflections from the open fire and bedtime was less of a chore as each sleep got me closer to ‘the night’. Christmas Eve itself was succession … Continue reading Christmas Nights

Street Preaching – effective?

Originally posted on The Pondering Alchemist:
Well these are my highly critical observations about street preaching, at least from within New Zealand. People Type A attempt to preach on the streets to People Type B. People Type A are different people to People Type B. Too different. When Type A speak, Type B struggle to understand what they are harping on about. Type A conform… Continue reading Street Preaching – effective?

A Marketing Strategy

Luke 10.1-9 Acts 3.1-10 Not so long ago Black & Decker were preparing for a large promotional campaign. And to get the angle just right for their advertising, they sent out market researchers to find what ‘Joe Soap’ actually wanted. They returned with the discouraging news that people didn’t want drills they wanted holes. In other words, they weren’t interested in power tools only what … Continue reading A Marketing Strategy

Life in the Blue Ocean

Yesterday an email flitted across my screen from ‘Tools for the Mind’. Now this is not a bargain outlet for brain-surgeons’ instruments, rather it is an emporium of management ideas. And one they were championing was the ‘blue ocean strategy’. Far from being some policy from the Cold War, this is a methodology to grow your business. In essence, most organisations live in a crowded … Continue reading Life in the Blue Ocean