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A “Kodak” Moment!!

 

 

Kodak dominated the photographic scene for over 100 years. Almost everyone used their films and the phrase “a Kodak moment” meaning a phkodak tri-x film boxoto opportunity was well known.

What happened since then has become a story of failure and missed opportunities ending with Kodak filing for bankruptcy in 2012. Kodak had not kept up with digital technology.

 

Yet it was a Kodak engineer, Steve Sasson who invented the first digital camera in 1975. He is quoted as saying later, “it was filmless photography, so management’s reaction was, ‘That’s cute, but don’t tell anyone about it. Kodak’s leaders thought they were in the film business – instead of the imaging business”

 

Kodak chose not to pursue digital photography afraid of losing their profitable film sales.

 

It is so easy to get side tracked and lose sight of the original reason why we do what we do. Why I became a joiner, or a social worker, a mechanic or housing officer, a teacher or a gardener. This can also be true for our relationships, our hobbies and for the causes we champion.  If we take our eye off the ball, we can easily miss the point.

 

But there is a twist to the tale: Kodak is back again as a new company, concentrating on a specific market and knowing what it’s there for.  I hope they have learned and like us, will

 

Keep the main thing the main thing!

 

 Written by Chic Lidstone, Industrial Chaplain to Dundee, Scotland 

 

 

 

 

 

 

 

 

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Soaring Ideas Sell!

T21Having a look at my Flickr photo sharing statistics recently had a few surprises for me. Because the pictures that have a great audience early on often fade into obscurity. Instead, its the slow seller with a few looks a week that seems to build and build into an evergreen product. And when you analyse their appeal, usually the are an ordinary photo of an object that interests people or that they have a reason for looking at; an old glider (sailplane to our American cousins), a quiet village street or even a vintage cider farm’s cart for example. In the end, they all sell!

This is also true of ideas – religious ones as well as secular thoughts. If an idea has appeal and is needed by someone to get through a problem then they will be used. Maybe not by many but they will sell in the end.

Now there is a thought for those who say thinking is dead. After all, in this age of austerity why not treat yourself today to a new idea. Actually they don’t sell well because they are free!

 

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Life in the Blue Ocean


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Yesterday an email flitted across my screen from ‘Tools for the Mind’. Now this is not a bargain outlet for brain-surgeons’ instruments, rather it is an emporium of management ideas. And one they were championing was the ‘blue ocean strategy’. Far from being some policy from the Cold War, this is a methodology to grow your business.

In essence, most organisations live in a crowded market where competition is rife. In fact, they are literally biting each other for custom. Therefore, this is – you’ve guessed it – the red ocean.

However, most successful companies discover brand new services and products clear of their competition. This is the open space of the blue ocean. And ‘blue sky’ thinking explains why CNN, Cirque de Soleil and Apple have found a very profitable life on the ocean blue.

So that set me thinking too. Where is the blue ocean for the Church? Since today so many of its traditional roles have been taken over by others – social services, pressure groups and schools to name but a few. Even the world’s spiritual arena is crowded with religions, philosophies and theologies.  But there is still one unique selling point of Jesus Christ’s business. and it is immortality.

Now there is an ocean of life on blue heaven.

 

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